UP/Improvement of the Supply Chain for the Shoe Industry
The aim of the project is to flexibly produce shoe components (insoles, counters) of high quality in Ethiopia. Therefore Jafra will cooperate with the Ethiopian shoe producer DIRE Industries and found a Joint Venture company. Jafra and DIRE Industries agreed on a division of work as follows: While Jafra cares about the technical equipment, the know-how transfer and the supply of raw materials, DIRE will be responsible for the provision of infrastructure, logistics, utilities and human resources e.g. the recruitment of new employees as per government of Ethiopia guide lines.
The project includes the set up of a manufacture/assembly line and testing line for insole moulds, insoles and counters. The scope of the work is to design and develop a range of models of insoles, counters and other shoe making raw materials for the J/V Company at world class specification keeping in mind the market conditions prevailing in the world market. The activities include the transfer for technology.