GRETA / Green Economy: Nachhaltiger Bergtourismus & Biolandwirtschaft in Georgien – EK Mittel
The objective of the action is to facilitate an improvement of the business environment and the creation of new income opportunities in sustainable mountain tourism and organic agriculture in order to reduce poverty and exclusion in the selected mountain areas of Georgia.
The action foresees to achieve the following 3 outcomes:
a) The legal and policy framework for mountain tourism and organic agriculture is enabling sustainable and inclusive development.
b) Employment and income in both sectors is increased due to new and better products and services and through better market linkages, locally, nationally and internationally.
c) Access to capacity development measures for people and institutions active in the fields of sustainable mountain tourism and organic agriculture is improved and a system of knowledge management is in place enabling joint learning among public, private and civil society actors.
Target group / Beneficiaries
The main beneficiaries of the action are 400 small-scale business enterprises and producers in mountain tourism, 300 accommodation service providers, 300 other tourism service suppliers, 230 farmers in organic agriculture, 2 certification bodies as well as 76 local villagers and inspectors. Further important stakeholders are the private sector and business associations, Government as well as public sector institutions (local, regional and national authorities), Civil Society Organisations and local communities.
a) Facilitation of the development of the national Sustainable Mountain Tourism Development Strategy including a Destination Management Plan and a Branding Policy;
b) Establishment of a national quality standard and control system for local tourism suppliers;
c) Establishment of a model guesthouse for training purposes;
d) Facilitation of the harmonization of national organic legislation with EU regulations and creation of an enabling environment;
e) Facilitation of capacity development measures for certification body representatives/institutions and extension service providers;
f) Gender Trainings for beneficiaries, project staff and other local stakeholders.
Structural constraints and incomplete economic reforms continue to make it difficult for Georgian businesses, especially SMEs, to operate efficiently and to scale up. Therefore, support for sustainable economic growth in Georgia has emerged as a crucial issue for the EU, Sweden and for Austria. This action aims at facilitating an improvement of the business environment and the creation of new income opportunities in sustainable mountain tourism and organic agriculture to reduce poverty and exclusion in the selected regions of Georgia.
The project is co-funded by the Austrian Development Cooperation (ADC) with EUR 1 Mio. (ADC project reference number 6542-01/2018) and the Swedish International Development Cooperation Agency (Sida) with EUR 2.8 Mio. (ADC project reference number 6542-02/2018).